Mentor

Dr. Subho Chattopadhyay is a UGC-NET qualified Management teacher and academician with interest in the areas of Marketing and Brand development. During his career as a management teacher, he has conducted several MDPs and has been a resource person for training programmes conducted for the Ministry of MSME, Army Officers, University Professors, Chartered Accountants and Entrepreneurs. During his academic career he has presented several research papers in national and international conferences. Besides three books authored by him, his published work includes research papers in national and international journals, articles in magazines and chapters in books. He also serves on the editorial board of some national and international journals in the field of management. He teaches in the areas of Marketing and International Business and is actively involved in guiding PhD scholars in their doctoral research.

He holds a Doctorate in Business Administration and his research interests include the study of brands and brand development, positioning of brands and brand positioning strategies. He is a research guide for PhD scholars at two different Universities. For his contribution to academics and for his endeavour in the development of students, he received the “Best Citizens of India” Award from International Publishing House, New Delhi in the year 2017. In July 2019, World Education Congress conferred on him the award of “100 Most Dedicated Professors”. He is also the recipient of Dewang Mehta National Education Award 2019 for the "Best Professor in Marketing Studies".